National Organ and Tissue and Awareness Donation Week takes place the last full week of April. and raises awareness about the critical need for more donors across the country and encourages Canadians to register their decision and to talk to their loved ones about organ donation. During National Organ and Tissue Donation Awareness Week, we will be launching a national organ donation awareness campaign called: LEAVE WELL. Leave Well speaks to the positivity of leaving a legacy, of choosing to do the right thing at the end of your life. It speaks to the pride in choosing to register to be an organ donor. Unlike many past and current organ donation campaigns, which rely heavily on donor recipients and their families, the Leave Well campaign would feature images of the regular, do-gooding humans who are registered organ and tissue donors. The hero of this campaign will be the Canadians who choose to register to become an organ donor.
